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Click here to read all about it in LBB.

Local shoot support is critical to most every professional film and photo shoot overseas. Three years ago I decided our industry needed a transparent resource that connected producers directly with vetted production service - boots on the ground where they are needed. No middlemen, no time lost, and no added cost.

Six months later we launched an association of 12 production service companies in Europe. We are now a community of companies working locally in 40 countries worldwide. Producers unsure where to shoot are also sharing their brief with us. We tap them into a world of local knowledge where we can suggest the best location to accomplish a project for the available budget.

Leading brands, agencies, and production houses are calling on us to help develop the most competitive brief and deliver local solutions once a project is awarded. The Little Black Book (LBB) recently caught up with me for the backstory. I hope you enjoy the insights.

See you on set soon!

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Cash is king so there’s no arguing that legislative approval of a 25% cash rebate on shoots in Ukraine – including commercials! – will once again make the country a favorite alternative in Eastern Europe.  We caught up with Dmitry Sukhanov, head of the PSN Ukraine team, for his insights on why to shoot in Ukraine.

Q:  Is it safe again to shoot in Ukraine?

A:  Yes!  The only no-go place is Crimea where troubles are locked down and contained.

Our capital city Kiev is some 800 kilometers from that region.  Other filming hotspots out of harm’s way are the charming architecture of Lviv, the Carpathian Mountains, and Odesa, where the Black Sea coastline and its beaches await.  

Q:  Can you tell us a few top reasons to shoot projects in Ukraine?

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The season to head south is upon us.  Rémi Noriel and his team at PSN Chile reveal what makes their country a leading choice for film and photo shoots.

Q: Can you tell us a few top reasons projects shoot in Chile?

Fortunately, there are many.  To name a few, Chile has an extraordinary variety of extreme landscapes across the country, as well as classic and modern architecture in its main city, Santiago. It is also home of one of the two Russian Arms in South America, making it one of the top-notch destinations for car commercials

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Vietnam brings fresh allure to creatives planning film and photo shoots in Southeast Asia.  Our PSN Vietnam Partner offers local insights for producers of international projects.

Q: Can you tell us a few top reasons projects shoot in Vietnam?

We have an incredible and versatile range of locations that is still vastly untapped in films today. Our crews’ experience has solidified, production houses are up to international standards, and our costs are very competitive. 

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A boost to 40% rebate on qualifying production expenditures is what Mauritius recently put into play.  Through the end of July 2016, there was a 30% rebate on commercial, feature film and documentary projects.  Producers can now enjoy a 40% rebate so long as they work through a locally registered service company like ours at PSN South Africa.

This increased incentive makes it all the more appealing to go to Mauritius for clear, blue warm water, and white sandy beaches, where there’s good filming weather during most of the year. 

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One of Poland’s most experienced advertising producers, and a long-time production partner of Procter & Gamble, is Gosia Zatorska Trojanowska.  She shares the reins at PSN Poland with Julia Bidakowska, who comments on some key considerations to shooting in Poland.

Q:  Why do you think foreign producers choose to shoot a project in Poland?

A:  Interesting and very diverse locations are close together.  Our crews and equipment are top-notch.  And our costs are low.

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Battlefields, street art, and karaoke are but an eclectic preview of the scenes recently shot on location with PSN Partner support worldwide.

An Adforum Ad of the Week from this summer is among this selection of latest work.  

Sophie’s Journey is the title of a film for the Esso brand produced by Somesuch London.  The touching tale forms part of the adam&eveDDB campaign Journeys That Matter for ExxonMobil.

PSN Greece serviced the shoot in a number of locations within an hour’s drive of Athens.

Street artist INSA had more ambitious travel plans for the Netflix film promoting season 2 of Daredevil.  UK production house Unit9 called on PSN France to secure the ideal location and service the shoot in Paris, while our PSN China team did the same in Taipei.

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The veteran production team led by PSN Mexico Partner, Ari Garza, manages local shoots of all specs and sizes and is accustomed to upholding AICP standards thanks to frequent work with US clients.

Q:  What are the top reasons producers shoot film and photo projects in Mexico?

A:  Just a short flight from major US cities, we provide bilingual, experienced crew, and overall costs that are notably less than shooting in the US.

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Shooting amidst Old World charm can be surprisingly affordable in Hungary.  PSN Hungary Partner Zoltan and his team keep it so while providing top-drawer professional crew and even world-famous stuntmen. Here he shares a few thoughts gleaned from experience shooting commercial projects, film, television, and still photography across the country.


Q: Can you tell us a few top reasons projects shoot in Hungary?

A: Hungary’s film industry has a long and rich history, with world-famous filmmakers; for example, the founder of Paramount Pictures, Adolph Zukor. We are home to a talented-filled, professional, and highly developed film industry, which has further evolved due to all the international productions filmed here with the assistance of the local crew. We have many helpful crew members who are efficient and friendly with good language skills. It is also exceptionally affordable to shoot here. 

The locations are extremely diverse due to the untouched, characteristic period architecture from many different historical ages. Budapest can cater to your needs; it can offer pretty much whatever period or location you can imagine. Hungary is unique because of this unusual and highly appealing combination of attributes.

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How do you shoot a fairytale?  PSN Austria Partner Iván and his team have the answer in a country where outstanding infrastructure joins the stunning peaks to valleys dotted with settings that ooze Old World charm. 

Q: Can you tell us a few top reasons projects shoot in Austria?

A:  Austria can offer extraordinary natural locations. The Alps feature vast mountainous territories with many pristine lakes, as well as characteristic winding roads. Many of these peaks and their ski resorts stay snowy all year round. The country’s flawless infrastructure is exceptional; 100% of its roads are paved, which means that even the most extreme locations are easily accessible. Also there are all sorts of special vehicles and ski lifts for transport cross-country between the cliffs. On the other hand, Austria is home to legendary urban scenery; for example, in Vienna or Salzburg. These cities are famous for their atmosphere, palaces, café houses, as well as historic places like Mozart’s birthplace.


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