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Executive Producer Alejandro Noriega followed his passion into advertising from studies in his native Peru at IPP (Instituto Peruano de Publicidad) to a Master in Commercial Management and Marketing at Cesma, Business School of Madrid.

Nearly two decades in the profession have brought more than seventy advertising industry awards for his role as EP and Founding Partner of Fat Free Films and then Patria, production company from which he split in 2012 to found his current venture.  Recognition amongst his peers saw him elected President of Jury of Audiovisual Production Techniques at FIAP festival, the first Peruvian president of jury at an international festival.

Alejandro’s production house has made its mark in the Peruvian market where it represents twenty-two directors from around the world filming in Peru with diverse worldviews.  At Cannes Lions 2016 it earned a Silver in TV and a Bronze in Branded Content for projects produced with Fahrenheit DDB and Circus.

The same local expertise is behind his dedicated services division that is PSN Peru.

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