Nothing beats a familiar face in a strange land. No surprise then that local production service management is a top reason for the success of overseas shoots. That’s just one determination from the first PSN industry survey of content creators working in foreign countries.
To meet the demands of producers shooting overseas, PSN has vetted new Partners in Czech Republic, Serbia, Belgium, and Malaysia and incorporated them into its one-stop shop resource. The Network now offers local shoot support in nearly 50 countries.
The upside of ad industry disruption is a growing awareness and willingness amongst producers to try something fresh. The Location Guide’s Managing Director, Jean Frederic Garcia, caught up with us for a seaside chat at Cannes Lions 2018 to learn how Production Service Network cooperation with producers provides safe harbor to those caught up in the stormy demands of today’s campaigns. Watch the video here.
JF: Welcome to the Location Lounge, Cannes Lions 2018. Hi, Michael.
MM: Hello, Jean Frederic.
JF: So here we are, once again.
MM: Oh yes.... Continue reading
Russia 2018 has already delivered some memorable moments. Viewership of the global event dwarfs even the Super Bowl so advertisers pour blood, sweat, tears, and money to score.
PSN Partners in Spain, Romania, Mexico, Colombia, and Brazil have all participated in the production of campaigns airing during the World Cup. Following a series of articles about their work in LBB, we’ve gathered up these interviews with our Partners from behind-the-scenes.
Albert Soler, Service EP at PSN Spain, kicks it off with insights about the critical local support provided to Bruce Hunt directing a Radical Media UK production for a Lay’s spot featuring Lionel Messi.
Q: Why shoot ‘Lays Re-United’ in Spain?... Continue reading
We got a few Lions amidst our Partners this year!
Little did they know it while mingling at our Cannes Soirée, but PSN Partners – once again - worked on award-winning projects. Can you find one of our Lions in photos with our Soirée guests published on the PSN FB page? Can you find yourself and your friends new and old?
We’re glad that so many of you could join our pre-Lion celebration this year. And we hope to see you next on location for an overseas shoot. Sign up for our monthly newsletters of latest PSN Partner work worldwide and get inspired!
Now here’s a look at the four commercial projects produced with PSN Partners that won 7 Lions between them.Continue reading
Choosing the optimal location for a production isn’t all that different from casting the ideal on-camera talent. The look is what catches the eye. But it is the performance -and all that makes it what it is – that convinces creatives and captivates an audience.
PSN Partners are experts at locating, permitting and servicing below-the-line production needs in their territories worldwide.Continue reading
Industry insights keep you primed for our fast-paced and multi-faceted world of production. Here at the helm of PSN-Production Service Network, I’ve enjoyed the privilege of talking shop with a number of producers worldwide. Conclusion? Your experience is very worth sharing.
Where are the standout locations that you’ve shot at overseas during the past year? What makes the top 3 memorable – for better or worse?Continue reading
Facilitating full-service overseas production locally is what we do. Film and still photo deliverables to promote a product, a service, an artist, or a premiere TV series are all part of the mix you'll find in our latest selection of Partner work providing below-the-line production service.
Imagine what we could do for your next project!
Alluring LVMH projects showcase recent PSN Partner location shoots from lotus flower-laced waters of Ninh Binh to celebrity-framed coastline of Ibiza. These locations have a drama all their own.Continue reading
In an industry built on teamwork, Heads of Production can sometimes feel a bit lonely. Under ever-shrinking lead time, they’re shouldered with delivering the details on the best production approach available…ANYWHERE. Who could blame them for reaching out to the usuals - gathering estimates from production service companies in the same old countries without exploring alternatives that may be more suitable?
There’s no room for business as usual in an ever more competitive industry. No single producer, let alone company, has 100% of the latest local knowledge worldwide to determine the best place to shoot. And disregarding alternatives outright leaves the door wide open for someone else to propose a location that better fits the brief.
No one is immune. I’ve seen top dogs lose an award to a scrappier competitor who did its homework. So I can’t hide a knowing smile when sitting down with producers from LA to London, Paris to Tokyo, who ask what countries are the latest hotspots to shoot. There is no one answer. But I have made it my business to find out for each brief.Continue reading