But the mold is broken when horse trades stable for castle in this latest spot featuring the Citroen DS 5LS. Click here for a look.
PPI China looked to France because it wanted to shoot in the Palace of Versailles. But the two-day permit they wanted is tough to come by. And the doors were too narrow to get the Citroen sedan inside.
A next natural step was to consider Vaux le Vicomte, also known as le petit Versailles, but a film-friendly owner still couldn’t overcome the size of the doors.
The same look and spirit was found in the Chapelle of the Beaux Arts in Paris. With the setting decided on, we now turned our attention to horsepower.
Mario Luraschi and his team are amongst the top horse-training specialists in Europe. Our horse Baruto captivated all the crew as he strode through aristocratic settings for visions out of a dreamscape.
This production marked a repeat collaboration of the French Production Service Network partner with Havas China. The first is filled with cinematic glamour thanks to the starring role of Sophie Marceau and a man in a uniform.
In another C5 campaign for Dentsu China produced by Gwantsi China, it is Paris for lovers that take center stage.
Ford and Blue Hive called on our partner in Spain to shoot the Ford Transit Connect stills campaign celebrating the vehicle’s award winning year.
Our partner in South Africa has worked across a range of car shoots. There has been concentrated studio work for M&C Saatchi in London, storytelling for Fiat and a Leo Burnett, Boulogne campaign, and the feature film feel of an Infiniti campaign produced with Knucklehead London for TBWA.