The makers of Indonesia’s leading tobacco brand, Sampoerna, touched down in Madrid this summer for a smoke-free commercial production that would leave Jules Verne’s head spinning. More than 50 years after makers of the classic film adaptation to Around the World in 80 Days featured a village outside Spain’s capital city, producers from The Sweet Shop and Lynx Films called on our Production Service Network (PSN) in Spain to achieve a sort of flipside – shoot scenes from around the world in 80 hours.
Click here to see film.
One small act on a tabletop in an Indonesian café sets in motion a string of lifestyle scenes of mounting grandeur to promote Sampoerna’s A Mild. German Director Mario Zozin latched onto this motivational concept for the Connected campaign of Indonesia’s popular cigarettes.
Determining where to shoot the global idea on a calendar and budget suitable for one film-friendly city was a primary consideration. Bates Chi & Partners Agency Creative Director Iyan Susanto notes, “A commercial with scenes from 6 continents needs ethnic diversity. We knew we could find it in Europe.”
The Sweet Shop reached out to PSN with its sights set on Eastern Europe for the three-day shoot. But following an early study of the required casting diversity and storyboard scenes, an assessment of the available budget determined Turkey and Spain could fit in under the bar to better offer the range the director envisioned. Further study of location references soon convinced Zozin that he wanted to shoot in Spain.
"We looked at deserts, highways and waterfalls in many places, but the cinematic scale of each in Spain added the depth that made all the difference," said The Sweet Shop director.
First-time visitors to Spain were pleasantly surprised it could fill the brief calling for an Indonesian café, African artist’s studio, US airfield, South American natural pool, East Asian office towers, Australian highway, and Scandinavian pool party.
"The logistics were so compact here in Spain,” says Lynx Films Executive Producer Rob O’Hare. “From our base in Madrid we've shot around the world."
Perched atop a backwoods location to film a 12-meter cliff jump, The Sweet Shop Executive Producer, Claire Davidson, expressed gratitude for a hard-working crew and well-managed location scouting that eventually brought this shoot with global ambitions to Spain. “We really appreciate it.”