Russia 2018 has already delivered some memorable moments. Viewership of the global event dwarfs even the Super Bowl so advertisers pour blood, sweat, tears, and money to score.
PSN Partners in Spain, Romania, Mexico, Colombia, and Brazil have all participated in the production of campaigns airing during the World Cup. Following a series of articles about their work in LBB, we’ve gathered up these interviews with our Partners from behind-the-scenes.
Albert Soler, Service EP at PSN Spain, kicks it off with insights about the critical local support provided to Bruce Hunt directing a Radical Media UK production for a Lay’s spot featuring Lionel Messi.
Q: Why shoot ‘Lays Re-United’ in Spain?... Continue reading
Weather patterns and their impact on seasonal harvests shape the flow of film and photo shoots to overseas destinations. In Southeast Asia, it'll soon be time to shoot the lotus flower in all its splendor.
Learn about the recent experience of producers from a US beauty campaign for LVMH in this blog by our PSN Vietnam Partners.Continue reading
Choosing the optimal location for a production isn’t all that different from casting the ideal on-camera talent. The look is what catches the eye. But it is the performance -and all that makes it what it is – that convinces creatives and captivates an audience.
PSN Partners are experts at locating, permitting and servicing below-the-line production needs in their territories worldwide.Continue reading
Facilitating full-service overseas production locally is what we do. Film and still photo deliverables to promote a product, a service, an artist, or a premiere TV series are all part of the mix you'll find in our latest selection of Partner work providing below-the-line production service.
Imagine what we could do for your next project!
Alluring LVMH projects showcase recent PSN Partner location shoots from lotus flower-laced waters of Ninh Binh to celebrity-framed coastline of Ibiza. These locations have a drama all their own.Continue reading
In an industry built on teamwork, Heads of Production can sometimes feel a bit lonely. Under ever-shrinking lead time, they’re shouldered with delivering the details on the best production approach available…ANYWHERE. Who could blame them for reaching out to the usuals - gathering estimates from production service companies in the same old countries without exploring alternatives that may be more suitable?
There’s no room for business as usual in an ever more competitive industry. No single producer, let alone company, has 100% of the latest local knowledge worldwide to determine the best place to shoot. And disregarding alternatives outright leaves the door wide open for someone else to propose a location that better fits the brief.
No one is immune. I’ve seen top dogs lose an award to a scrappier competitor who did its homework. So I can’t hide a knowing smile when sitting down with producers from LA to London, Paris to Tokyo, who ask what countries are the latest hotspots to shoot. There is no one answer. But I have made it my business to find out for each brief.Continue reading
A gingerbread man’s adventurous return home for the holidays reminds us how travel is no cookie-cutter experience. The friends you meet along the way define the experience that hopefully culminates in a safe and sound arrival.
PSN Partners play host to traveling producers from around the world. This month alone we feature recent line production services for Academy Films London, The Sweet Shop Australia, HVH France, and TYO Monster Japan.Continue reading
The Emmy-Award winning CNN campaign shot this year with our PSN Greece Partners in actual refugee camps makes a powerful statement about “Why We Go”.
And it is testimony as to why PSN Partners are there, strategically positioned in more than 40 countries worldwide to work side by side with you. Just check out what our Partners have accomplished most recently on location shoots for Nike in Kenya & Italy, Bwin in Thailand, and Walking Dead in Canada.Continue reading
It’s all about teamwork you can trust to deliver. Success working with PSN Spain on past Sony projects drew Japan producers to call on us to co-produce the Bravia TVC campaign tied to the release of Blade Runner 2049.
Producers of projects for Disney, BET365, and Volvo also called once again on PSN Partners to accomplish location shooting on four continents.
Let’s work together on location!... Continue reading
We dedicate much of our time determining WHERE to shoot with our producer clients because storytelling depends so much on the setting. The director’s choice locations often play a starring role.