That was the pivotal question I recently addressed at a gathering of commercial producers and directors in Dusseldorf drawn to discover Exceptional Places For Shooting.

Rather than hold them in suspense until the end, I hope to have not disappointed my gracious hosts at production house Zeitsprung by answering up front that there is an EXCEPTIONAL place for every creative brief.  But that doesn’t make finding it any less extraordinary.

What unites all of us as storytellers is a passion to do what it takes, go where we must, to shoot the content that advertisers can craft into a campaign to be remembered.

And at any given time there are briefs floating about that fit exceptionally in most every country where we find well-stocked film hubs at the ready to execute film and photo projects.  Searching and finding the country where a creative brief can best be realized within the confines of a target budget is the challenge.

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