It’s true. I have never played Pokémon. But I have used a sewing machine!
To begin to understand how the first is related to the second, you’ll want to take a look at this latest newsletter of PSN Partner work on location in diversely different corners of the Americas and Europe.
PSN Partners have provided local shoot support for brands including Toyota, Sony, Movistar, and, of course, Pokémon for regional and global campaigns.
Happy viewing and even happier holidays!
Thanks to work with clients like L’Oreal and Nivea, we’ve been fortunate to develop a niche for beauty product production in Greece. Our producer Paulina Kaskanioti recently reflected on the local beauty industry, and how development in new markets hinges on the correct combination of quality and cost.
FC Barcelona’s Brazilian forward Neymar Jr. recently drew Toyota and Dentsu Thailand back to Spain for a TVC shoot with Production Service Network (PSN) to launch the new Vigo Champ pickup truck.
Following on our successful shoots for the brand in Spain and Portugal with Cristiano Ronaldo, this campaign presented a new challenge from the start. As if the brief to shoot a 30-second spot with 9 shots featuring Neymar in 30 minutes weren’t enough, we soon learned that player availability and the campaign deadline would require us to shoot the TVC without Director Vanich Sooksiri or our producer friends from Thailand’s Nice Club House on location.
Summer 2014 was another gloriously sunny one in Ireland (not always known for its good weather!), and we were delighted to welcome our friends from Tohokushinsya Film Corporation (TFC) Japan back to Ireland. We first worked with TFC about 4 years ago when we spent an equally glorious month in the south west of Ireland working on a short film with them.
This time they returned to shoot a commercial for Toyota Japan directed by Kosai and shot by Ekkehart Pollack.Continue reading
The makers of Indonesia’s leading tobacco brand, Sampoerna, touched down in Madrid this summer for a smoke-free commercial production that would leave Jules Verne’s head spinning. More than 50 years after makers of the classic film adaptation to Around the World in 80 Days featured a village outside Spain’s capital city, producers from The Sweet Shop and Lynx Films called on our Production Service Network (PSN) in Spain to achieve a sort of flipside – shoot scenes from around the world in 80 hours.
Click here to see film.Continue reading
Read later! First click here for a look at the diversity of Budapest with its charm and marvelous architecture. And a good example of how easy it can be to get the needed access to first class locations in Budapest.
The main concept was that kids’ drawings are flying all over the world. So Budapest actually represented many corners of the world while also showing that the kids’ imaginations are endless.
To meet the brief we had to scout and secure the most spectacular locations of the city. The 120-year old Heroes Square, which earlier inspired the Michael Jackson video clip called History. The Parliament building on the bank of the river Danube which stands as one of the biggest parliament buildings in Europe with its Neo-Gothic style. We also took stage at the National Opera House.
It's not always a straightforward commercial production service job PSN is asked to get involved in. After a week of Cannes Lions commercial overload, when more than a few are feeling rather dreadful, why not click here to see how scary (in a fun way) that can be.
Most recently we were delighted to work on the publicity shoot for Penny Dreadful, a new TV series created by John Logan, produced by Showtime USA, and being shot in Ireland.
Starring Eva Green, Timothy Dalton, and Josh Hartnett, this is proving to be a huge hit in the USA, and all indications point to similar success when it is released on screens worldwide.
“Look forward to working together next year!” Those parting words from Generator UK Executive Producer Matt Brown bring smiles to our crew in France.
A creative eye for location solutions went a long way to earning such praise during our shoot for Microsoft Xbox with agency Crispin Porter + Boguski.
Zlatan Ibrahimovic was chosen to play “The One” in this TVC requiring a no less singular setting where the international football star, and video game fan, enjoys a laugh at his own persona. Click here to see film.Continue reading
But the mold is broken when horse trades stable for castle in this latest spot featuring the Citroen DS 5LS. Click here for a look.
PPI China looked to France because it wanted to shoot in the Palace of Versailles. But the two-day permit they wanted is tough to come by. And the doors were too narrow to get the Citroen sedan inside.
A next natural step was to consider Vaux le Vicomte, also known as le petit Versailles, but a film-friendly owner still couldn’t overcome the size of the doors.
The same look and spirit was found in the Chapelle of the Beaux Arts in Paris. With the setting decided on, we now turned our attention to horsepower.
Mario Luraschi and his team are amongst the top horse-training specialists in Europe. Our horse Baruto captivated all the crew as he strode through aristocratic settings for visions out of a dreamscape.
Michael Moffett spoke with the Location Guide recently about the official launch of the Production Service Network at ADFEST 2014 in Thailand. He emphasised the wide spread of locations that PSN can offer across Europe and the ability of the network to be able to offer solutions for all types of budget.
Furthermore the huge depth of knowledge that the partners, now in 12 different countries, can bring to the table, means cost effective production is ensured.
Take a look at the in depth interview Camino Media launches Production Service Network for Europe commercial filming