The upside of ad industry disruption is a growing awareness and willingness amongst producers to try something fresh. The Location Guide’s Managing Director, Jean Frederic Garcia, caught up with us for a seaside chat at Cannes Lions 2018 to learn how Production Service Network cooperation with producers provides safe harbor to those caught up in the stormy demands of today’s campaigns. Watch the video here.
JF: Welcome to the Location Lounge, Cannes Lions 2018. Hi, Michael.
MM: Hello, Jean Frederic.
JF: So here we are, once again.
MM: Oh yes.... Continue reading
Russia 2018 has already delivered some memorable moments. Viewership of the global event dwarfs even the Super Bowl so advertisers pour blood, sweat, tears, and money to score.
PSN Partners in Spain, Romania, Mexico, Colombia, and Brazil have all participated in the production of campaigns airing during the World Cup. Following a series of articles about their work in LBB, we’ve gathered up these interviews with our Partners from behind-the-scenes.
Albert Soler, Service EP at PSN Spain, kicks it off with insights about the critical local support provided to Bruce Hunt directing a Radical Media UK production for a Lay’s spot featuring Lionel Messi.
Q: Why shoot ‘Lays Re-United’ in Spain?... Continue reading
PSN Partners are known for local knowledge to facilitate film and photo production in their individual countries worldwide. Our offering tips for visitors to Cannes Lions might sound a bit like turning things on their head.
Yet as nearly half the 44 PSN Partners prepare to rendezvous on the sands of the Croisette, where we’ll once again host our Cannes Soiree, we’re immersed in social media abuzz with queries from first-timers anxious to tap into the experience of the initiated.
Technology innovation that makes a difference is at the heart of a brand awareness campaign that Nissan recently launched in Spain. Conceived by TBWA Spain, developed by Glassworks, and portrayed in a film produced by PSN Spain, the project adds a layer of safety to one of the world’s most dangerous professions – barnacle harvesters braving the treacherous waves on Spain’s Coast of Death.
Producers shooting film and photo projects overseas have good reason to look south. While this may be the season, there are lesser-known advantages that make countries like New Zealand, Australia, South Africa, Uruguay, and Chile worth considering year-round.
Need a state-of-the-art water tank? A Russian arm? How about babies galore?
LBB surveyed PSN Partners in each country, and their clients, about exchange rates, visas, drone flights, infrastructure, and more to share the results of that research in this article shining a spotlight on work and pleasure on the other side of the Equator.
The creative use of drones in filmmaking can easily get grounded by restrictions on location. That’s where creative production shines.
The decision to pre-record the drone display of lights during Lady Gaga’s recent Super Bowl halftime performance is just one example.
PSN Ireland producer Dara McClatchie confronted another challenge for a recently released Virgin Media Ireland film. Director Brian Williams sought an airplane hangar opening out onto a tarmac where he could film one continuous shot with a drone.
“Utilising the full PSN network across Europe (our tight schedule didn’t allow for travel further afield) we were able to pin down several great location options within 48 hours," says McClatchie. “The restrictions around drone filming narrowed the options but we were able to offer our client a superb choice and hand on heart say we had looked throughout Europe for the optimum filming location.”Continue reading