Russia 2018 has already delivered some memorable moments.  Viewership of the global event dwarfs even the Super Bowl so advertisers pour blood, sweat, tears, and money to score.  

PSN Partners in Spain, Romania, Mexico, Colombia, and Brazil have all participated in the production of campaigns airing during the World Cup.  Following a series of articles about their work in LBB, we’ve gathered up these interviews with our Partners from behind-the-scenes.

Albert Soler, Service EP at PSN Spain, kicks it off with insights about the critical local support provided to Bruce Hunt directing a Radical Media UK production for a Lay’s spot featuring Lionel Messi. 

Q: Why shoot ‘Lays Re-United’ in Spain?

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