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David Jones | Now It Feels Like Christmas

Sofia city and backlot locations stood in for scenes from Europe and America throughout nearly half of this wintery tale shot in the warmth of summer. Imagine the cost-effectiveness of filming all this in on place: London apartment interior, the London metro, a Paris fragrance shop, a Parisian street, a Milan street shoe store, Italian streets with bikes and kids, a New York taxi in snowy streets, and a New York chocolatier shop with dog and baker scenes.

Client: David Jones - Campaign: Now It Feels Like Christmas - Director: Mark Albiston - Market: Australia - Agency: TBWA Sydney - Production Company: The Sweet Shop - Producer: Andrew Mauger - Production Service: Filmmaker - Location: Sofia, Bulgaria (plus Paris, London, Sydney, and New Zealand)

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