Client: Peignot Ricar - Title: Music Hall - Campaign: Havana Club - Director: Frederik Bond - DoP: Roman Vasyanov - Market: Germany, Austria, Czech Republic, online world wide - Agency: M&C Saatchi - Production Company: Sonny London - Producer: Helen Kenny - Production Service: Shoot Cuba - Location: Havana, Cuba
Luis has provided production services with his own Cuban company since 2007.
Over a career spanning three decades he also has produced different independent projects, advised projects of the San Antonio International Film School in Havana, worked on the valuation and feasibility of projects to film in Cuba and has acted as an independent producer for different Cuban production companies such as ICAIC and RTV Comercial.
Luis learned the trade at the Cuban Institute of Cinematographic Art and Industry (ICAIC). From 1993 until March 2001 he served in the positions of Production assistant, Production coordinator, Production Assistant, Location Manager, Unit manager, Production director, and Producer.
His first opportunity to produce came in 1998 for the Canadian children’s film Matusalem II. The years that followed saw him work as Producer at ICAIC on Service projects, Co-productions and Cuban features with international film personalities like Directors Tomas Gutierrez Alea and Humberto Solas, Producers Raffaella de Laurentiis and William Vince, and actor Jorge Perugorría, among others.
Independent since 2001, Luis focused on projects that interested him from an artistic point of view rather than follow the industry trends.
He is currently a member of the National Union of Writers and Artists of Cuba (UNEAC). Luis put his early computer engineer training to work at building a budget and accounting system in tune with the film industry.
Helen Kenny, Managing Director MJZ & Sonny London.