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Penguin Random House | Tiempo de hacer historia (Time to make history)

The early days of Covid-19 lockdown - phase 2 in Mexico City - permitted minimal film crews to work. Director Fredy Garza took advantage of the uniquely quiet opportunity to hit the streets with a D800 camera and a drone to capture the settings of daily life at a standstill. When better to contemplate the writings of famous authors and inspire a reading marathon at home that would donate books to children in need?

Client: Penguin Random House - Campaign: Tiempo de hacer historia (Time to make history) - Director: Fredy Garza - Market: Mexico - Agency: CHEIL - Production Company: Home Films - Executive Producer: Ari Garza - Producer: Sofi Garmilla - Location: Mexico City




The Team

Ari Garza