Section 481 applies to feature film, TV Drama (single or series), animation, and creative documentary (it is currently NOT applicable to commercials). It is a tax credit of up to 32% of 'eligible expenditure' based on the cost of ALL cast and crew working in Ireland, regardless of nationality, as well as goods, services, and facilities purchased in Ireland.
As Variety says, 'The increase in Ireland?s tax incentive, Section 481, and other changes, such as a broadening of the eligible spend covered by the tax credit to include the fees for Hollywood talent, will give Ireland one of the most generous production environments in the world.'
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Ireland has welcomed visiting productions of all shapes and sizes for many years. From big US blockbuster movies and TV shows (currently ‘Vikings’ and the new Showtime ‘Penny Preadful’) to the smallest commercial and stills shoots – and they all get the same excellent welcome and service.
The reasons for filming here are many, but top draws that keep commercial companies coming back are the locations; the small size of the country and close proximity of really varied locations in an English-speaking country with high-quality crew. Lush rural landscapes lie within a 30-minute drive of Dublin city centre and fantastic studios. The amazing light, particularly on the west coast, makes for a deliciously long ‘magic hour’.
We’ve had the pleasure to service the production of cutting-edge entertainment programming for Showtime and History Channel, as well as commercials for leading production houses like Academy Films, Partizan, Pretty Bird, Pulse, Rattling Stick, RSA, The Mill+, and Tohokushinsha Film Corporation.
Having grown up on his music videos, I recently enjoyed working alongside director Walter Stern and our very own Oscar-nominated DoP, Seamus McGarvey. John Hillcoate directing Bob Dylan and commercial work with Si&Ad are just a few of the more memorable times of late.
While Ireland unfortunately gained the reputation of being a high-cost economy over the decade 2000-2010, our recent economic downturn has made it extremely competitive again. With all of the creative essentials ready to go, you can now be sure that the budget will work too!
While work/life balance is not always uppermost in people’s minds when they travel for work, Ireland offers a most welcoming and relaxing background against which to work.
We have top-class hotels and restaurants dotted all over the country, and we like our visitors to feel very welcome and very at home. We know how hard production can be, and how long the hours are, so it is important to us that you can rest and relax in your down time as much as possible in as pleasant an environment as possible.
It would be impolite to point out how many years Dara has worked in production for, but let's say it's counted in decades rather than years. Educated in Ireland and Italy, she began her career in a commercials' production company as a fresh faced PA and worked her way up to producer. Read more...
Fiona Curtin, Global Marketing Manager.
Innovation at Irish Distillers Pernod Ricard.