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Directed by Tom Kuntz of MJZ, with choreography by dance legends Rich&Tone, this spot for Bacardi from BBDO New York is uniquely told entirely from the waist down during a rum-fueled night in the Caribbean.
Whether it's your living room, a barbershop, a beach, or even a laundromat, every floor can be your dance floor! So “Do What Moves You.”
The film features five professional dancers from around the world - Los Angeles, Miami, Jamaica, the Dominican Republic, and Mexico - bringing together different rum cultures and individuality on display through in their dance moves. Throughout the piece, each friend dances to create a different musical sound through the movement and expression of their hips, legs, and feet. As the group comes together, their sounds mix together, forming a track by DJ trio, Major Lazer, longtime Bacardi friends and collaborators.
Client: Bacardi - Campaign: Dance Floor - Director: Tom Kuntz - DoP: Hoyte van Hoytema - Market: Worldwide - Agency: BBDO NY - Production Company: MJZ - Production Service: Shoot Collective - Service EP: Michael Savitz - Head of Production: Patti Getker - Location: Santo Domingo, Dominican Republic