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Aditya Birla Group | Reach for the Sun

Under the title 'Reach for the Sun' the Aditya Birla Group commissioned a TVC with the highest budget for an Indian commercial. They chose Matthias Zentner as the director, who best represented their vision. This commercial was all about spectacular locations - an ancient tree, a reed-filled lake, an undulating field, a tropical waterfall, and an emerald bamboo forest. All these locations had to be close to each other because, incredibly, the TVC was shot in 2 days only. In the province of Kanchanaburi, west of Bangkok, we found everything we needed and much more. The tree, for example, was an ancient giant, 60 meters in diameter; and the waterfall an intricate affair with a multitude of different terraces over which clear, blue water spilled.

Client: Aditya Birla Group - Campaign: Let's Reach for the Sun - Director: Matthias Zentner - DoP: Stefan von Borbeley - Agency: Vyas Giannetti Creative, India, Pty Ltd., India - Production Company: Filmmaster srl, Italy - Producer: Valentina Bellanza - Production Service: Living Films Advertising Co., Ltd. - Location: Kanchanaburi, Thailand

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