Nikon’s “I am” campaign touched down in Europe to shoot this print campaign for the new D610 full frame camera.  Click here for credits and more.

The main message is that the full frame camera is “seeing the full story”. The visual concept is set in a train station, where a girl says goodbye to her boyfriend, and, at the same time, another couple is greeting each other.  One story beginning anew as another comes to an end. Nikon looked around the globe for a suitable train station glowing with old world feel but managed by efficient authorities enabling the work to be done on short notice.

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