The Land of Origins and Vertical Scale
Ethiopia offers a visual landscape unlike any other on the continent, characterized by high-altitude drama and ancient, rock-hewn history. Filmmakers are drawn to its singular icons: the rock-cut churches of Lalibela, the medieval castles of Gondar, and the “Mars-on-Earth” sulfur springs and lava lakes of the Danakil Depression. For wildlife and adventure, the Simien Mountains provide “The Roof of Africa” aesthetic, home to endemic Gelada baboons and jagged peaks that reach over 4,500 meters.
While the visual potential is vast, Ethiopia is a complex territory for shoots of scale, requiring rigorous Media Authority accreditations and careful navigation of regional safety. Our Nairobi-based team guides you through these intricacies with continent-wide expertise, ensuring that expectations for technical quality and safety are met. We manage the specialized Journalist Visas, equipment clearances (as a non-Carnet country), and the strict drone permit process, providing the sophisticated logistical bridge necessary to turn Ethiopia’s ancient wonders into a production success.
Contact us directly with details about your next project.
Nike & National Geographic Channel | Breaking 2, “Lelisa Desisa” Ethiopia
Production Service in Ethiopia
Our Kenya team provided full-service support for the same campaign in Kenya, Ethiopia, and Eritrea.
Click to see Breaking 2, “Zersenay Tadese” Eritrea.
Client: Nike & National Geographic Channel
Campaign: Breaking 2, “Lelisa Desisa” Ethiopia
Director: Martin Desmond Roe
DoP: Jessica Young
Market: Worldwide
Production Company: Dirty Robber
Executive Producer: Chris Uetwiller, Jason Puris
Line Producer: Andrew Sachs
Location: Addis and athletes resort in Yaya Village, Ethiopia
Michael Moffett
Hundreds of film, television, and commercial productions successfully executed in more than 50 countries are the result of Michael’s leadership at PSN. He likes nothing better than rolling up his sleeves with industry creatives and executives to help determine where their projects can achieve the best creative results for their money. And connecting globetrotting producers with local production expertise to deliver on that promise…
[cont.] A native of Los Angeles, Michael spent two decades producing, directing, and facilitating content for the screen industry from his adopted home in Madrid before co-founding the Network of worldwide shoot support in 2014.







