Support Ukraine Filmmakers

The resilience of Ukraine filmmakers shines in a recent Yoplait commercial film for Israel. And shows how brands, agencies, and production companies can help do more.

Big shout out to director Roy Raz and Rabel Films for counting on displaced Ukraine crew for this shoot in Slovakia. We encourage international brands, agencies and production companies to work with our PSN Ukraine Partners to plan and execute more productions in neighboring countries where costs remain competitive and the cause is just.

Green Production Challenge

Reducing the CO2 footprint of film production is a team task from conception to final cut, from brand and agency to each individual production department. On the first commercial shoot to map the CO2 footprint in collaboration with AdGreen (NL), there was a steep learning curve. This recently released commercial for Netherlands energy firm Eneco shot at more than 10 locations over 4 days. The PSN Netherlands team used the online tool AdGreen carbon calculator and useful tips from GreenTheBid to reduce the CO2 footprint of production. Perhaps most importantly, the experience identified key areas with room for improvement and created an awareness that has all sides committed to achieve further reduction the next time cameras roll.

Bridging Cultures, K-Pop Goes West

Korean cool keeps upping its game. The next global girl group shaped by the K-pop industry will be composed of American talent. Our PSN USA East-West Partner has filmed the nationwide tryouts with local units in 5 US cities.   Next up for the America 2 Korea show produced by JYP Entertainment and Republic Records of the Universal Music Group is filming the bootcamp in Los Angeles. Semifinalists will then fly to Korea for intensive K-pop training before winners are chosen to comprise this supergroup.

On the flip side, K-pop singer @Somi renews her brand ambassador role for Lacoste in this newly released film executed by our PSN South Korea team in Seoul.

Earlier this year, DJ @PeggyGou served up a visual treat in her Magnum Remix of Kylie Minogue‘s “Can’t Get You Out Of My Head”. The PSN South Korea team filmed Gou’s performance in Seoul for 1stAveMachine with Tim Brown directing remotely.