Dior | Men's Fall '23

Dior | Men's Fall '23

Dior | Men's Fall '23

Production Service in Egypt

Contact the team

Brand: Dior
Campaign: Men’s Fall ’23
Agency: Baron & Baron
Creative Director: Ronnie Cooke Newhouse
Director: Frank Lebon
DoP: Eric Yue
Stylist: Melanie Ward
Production Company: North Six Paris, Fluid Productions
Photographer: Rafael Pavarotti
Production Service: ASAP
Location: Red Pyramid, Egypt

More from Egypt

Amin El Masri

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Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email


Etisalat | Film Activation, SHAABY

Etisalat | Film Activation, SHAABY

Etisalat | Film Activation, SHAABY

Production Service in Egypt

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A digital content piece made up of an intro + 3 films, where viewers are asked to choose which genre of film they want. At the end of the Intro, the viewer chooses which ending they want to watch – action, psycho thriller, or Shaaby (local musical genre).

Choose INTRO.
Choose ACTION.
Choose PSYCHO.

Client: Etisalat Egypt
Campaign: Film Activation, SHAABY
Director: Hadi El Bagoury
DoP: Ahmed Beshary
Market: Egypt
Agency: TN Communications, Cairo
Production Company: ASAP
Location: Cairo, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email


Etisalat | Film Activation, PSYCHO

Etisalat | Film Activation, PSYCHO

Etisalat | Film Activation, PSYCHO

Production Service in Egypt

Contact the team

A digital content piece made up of an intro + 3 films, where viewers are asked to choose which genre of film they want. At the end of the Intro, the viewer chooses which ending they want to watch – action, psycho thriller, or Shaaby (local musical genre).

Choose INTRO.
Choose ACTION.
Choose SHAABY.

Client: Etisalat Egypt
Campaign: Film Activation, PSYCHO
Director: Hadi El Bagoury
DoP: Ahmed Beshary
Market: Egypt
Agency: TN Communications, Cairo
Production Company: ASAP
Location: Cairo, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email


Etisalat | Film Activation, ACTION

Etisalat | Film Activation, ACTION

Etisalat | Film Activation, ACTION

Production Service in Egypt

Contact the team

A digital content piece made up of an intro + 3 films, where viewers are asked to choose which genre of film they want. At the end of the Intro, the viewer chooses which ending they want to watch – action, psycho thriller, or Shaaby (local musical genre).

Choose INTRO.
Choose PSYCHO.
Choose SHAABY.

Client: Etisalat Egypt
Campaign: Film Activation, ACTION
Director: Hadi El Bagoury
DoP: Ahmed Beshary
Market: Egypt
Agency: TN Communications, Cairo
Production Company: ASAP
Location: Cairo, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email


Egypt Foods | Cono Cones

Egypt Foods | Cono Cones

Egypt Foods | Cono Cones

Production Service in Egypt

Contact the team

Click to see Cono Puff.

Client: Egypt Foods
Campaign: Cono Cones
Director: Ahmed Hussein
DoP: Ahmed Beshary (Chiko)
Market: Egypt
Agency: Storytellers
Production Company: ASAP
Producer: Amin El Masri
Location: Cairo, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email


Huawei | GR Series 2017

Huawei | GR Series 2017

Huawei | GR Series 2017

Production Service in Egypt

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Our latest online film promoting Huawei GR5 mobile phone, starring upcoming Egyptian actress, Yasmin Raeis. Shot in the streets of Cairo in one day of shoot with some first-time seen drone shots of downtown Cairo. All for a budget of under $75K.

Client: Huawei Egypt
Title: GR5 & GR3 2017
Campaign: GR Series 2017
Director: Hadi El Bagoury
DoP: Ahmed Beshary
Market: Egypt
Agency: JWT, Cairo
Production Company: ASAP
Talent: Yasmin Raeis
Location: Cairo, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email


Juhayna Pure | #livepure

Juhayna Pure | #livepure

Juhayna Pure | #livepure

Production Service in Egypt

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Having some fun filming an online film for Pure Juice with Tunisian star, Dorra Zarrouk, at the lovely Belle Epoche Hotel in Cairo. Directed by agency ECD Mohamed Fouad for a shocking budget of $30K.

Client: Juhayna Egypt
Title: #livepure
Campaign: Pure Juice
Director: Mohamed Fouad
DoP: Ahmed Tahoun
Market: Egypt
Agency: Leo Burnett, Cairo
Production Company: ASAP
Talent: Dorra Zarrouk
Location: Cairo, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email


Alex Bank | Handicrafts

Alex Bank | Handicrafts

Alex Bank | Handicrafts

Production Service in Egypt

Contact the team

As part of an initiative sponsored by Alex Bank, this film played an important role in the effort to revive some of Egypt’s dwindling handcrafts.

Client: Alex Bank
Campaign: Handicrafts
Director: Mahmoud Hamdy
DoP: Tony Miller
Market: Egypt
Agency: JWT, Cairo
Production Company: ASAP
Location: Cairo, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email


CIB | CIB Corporate

CIB | CIB Corporate

CIB | CIB Corporate

Production Service in Egypt

Contact the team

“CIB is one of the biggest local banks in Egypt. After years of being silent, the brand relaunch campaign was a hit and a game changer in the banking industry communication. ASAP team managed to bring the TV concept to life in a very timely manner/smooth working process and collaborating with an award-winning foreign director. Most importantly, great outcome with very high production values.”

Client: CIB
Title: CIB Corporate
Director: Rob Sanders
DoP: Martyna Knitter
Market: Egypt
Agency: JWT
Production Company: ASAP
Producer: Amin El Masri
Location: Cairo, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email


La Farge Egypt | Al Momtaz Cement, Elephant

La Farge Egypt | Al Momtaz Cement, Elephant

La Farge Egypt | Al Momtaz Cement, Elephant

Production Service in Egypt

Contact the team

We are happy to confirm no elephants were harmed during the making of this film.

Client: La Farge Egypt
Campaign: Al Momtaz Cement, Elephant
Director: Sherif Arafa
DoP: Ayman Abul Makarem
Market: Egypt
Agency: Advantage Advertising & Marketing, Cairo
Production Company: ASAP
Location: Cairo, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email


Egypt Foods | Cono Puff

Egypt Foods | Cono Puff

Egypt Foods | Cono Puff

Production Service in Egypt

Contact the team

Click to see Cono Cones.

Client: Egypt Foods
Campaign: Cono Puff
Director: Ahmed Hussein
DoP: Ahmed Beshary (Chiko)
Market: Egypt
Agency: Storytellers
Production Company: ASAP
Producer: Amin El Masri
Location: Cairo, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email


Orange | Ramadan 2018

Orange | Ramadan 2018

Orange | Ramadan 2018

Production Service in Egypt

Contact the team

Ramadan is the festive season in Egypt. This film brought together a select group of celebrities from around the Middle East to celebrate this season with Orange.

Client: Orange Egypt
Campaign: Ramadan 2018
Director: Marwan Hamed
DoP: Patrizio Patrizi
Market: Egypt
Agency: Leo Burnett, Cairo
Production Company: ASAP
Talent: Hend Sabry, Dunia Samir Ghanem, Zaffer Abdeen, Nicole Saba, Hossam Ghaly, Mohamed Mounir
Location: Cairo, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email