Netflix | Abla Fahita (Drama Queen)

Netflix | Drama Queen

Netflix | Drama Queen

Production Service in Egypt

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Client: Netflix
Title: Drama Queen
Director: Khaled Marei
Production Company: OKWRD Production, Partner Pro Productions (sister company of ASAP)
Executive Producer: Amin El Masri
Producers: Shorouk Mokhtar – Kawthar Younes
Created by: Abla Fahita
Production Designer: Mohamed Attia
Director of Photography: Ahmed Youssef
Music by: Hassan El Shafei
Wardrobe Designer: Yasmine El Kadi
Head of Production: Essam Saber
Location: Cairo

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Amin El Masri

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Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
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Mountain View | Happy Life

Mountain View | Happy Life

Mountain View | Happy Life

Production Service in Egypt

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Client: Mountain View Egypt
Title: Happy Life
Director: Mauro Salesi
DoP: Renato Alfrano, Diego Rodríguez
Market: Egypt
Agency: Advantage Cairo
Executive Creative Director: Arkadio Cesar
Production Company: ASAP
Producer: Amin El Masri
ACD: Mahmud Hosni
Location: Cairo, Ain El Sokhna, North Coast, Egypt

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Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email

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Pepsi | Let's Have a Reunion, Yalla Nekamel Lametna

Pepsi | Let's Have a Reunion, Yalla Nekamel Lametna

Pepsi | Let's Have a Reunion, Yalla Nekamel Lametna

Production Service in Egypt

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Client: PepsiCo Egypt
Title: Let’s have a reunion (Yalla Nekamel Lametna)
Director: Rob Sanders
Market: Egypt & GCC
Agency: Impact BBDO
Executive Creative Director: Hussam Moro
Production Company: ASAP
Producer: Amin El Masri
Location: Cairo, Egypt

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Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email

Nothing found.


Egypt Foods | Tiger Ahly

Egypt Foods | Tiger Ahly

Egypt Foods | Tiger Ahly

Production Service in Egypt

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A mega-pandemic production shot completely remotely with French director, Edouard Salier, directing from behind his laptop at home in Paris and post VFX supervisors from Digital District Paris sitting behind their screens at their offices.

“I was amazed by the organization that Amin and his team put in place for me to direct remotely. Despite the difficulties of shooting a big stadium by night, a professional football team, a lot of extras, an ultra-technical board, it was extremely fluid, the crew on site really attentive, extremely energetic, and above all, we had no technical problem.” Director Edouard Salier.

“This project stretches all limits,” says BrrandWorx CEO/Founder Haythan Mustafa, “A legendary club Alahly partnering with a young and ambitious local brand TIGER. Shooting a story line featuring 10 players from 3 different generations. Current and future players were the easy part. Bringing 2 back to their playing shape from the 70’s was a bit tricky, bringing 1 player back from the dead was, well, challenging. Did I mention they all had to play the same match? And win? If that wasn’t challenging enough, our French director was remotely directing from France. The end result however made it all worth it. This mission required an extraordinary production arm to deliver a copy that paid respect to Alahly while sharing a common future with our client TIGER given all the challenges. And deliver they did!”

Client: Egypt Foods
Campaign: Tiger Ahly
Director: Edouard Salier
DoP: Victor Credi
Market: Egypt
Agency: Brandworx
Production Company: ASAP
Producer: Amin El Masri
Location: Cairo, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email

Nothing found.


Orange | Dragon

Orange | Dragon

Orange | Dragon

Production Service in Egypt

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A campaign that broke the mold of Egyptian advertising, this film was a great collaboration between all parties involved – agency, director, production, and post-production companies.

Client: Orange Egypt
Campaign: Dragon
Director: Omar Hilal
DoP: Quim Miguel
Market: Egypt
Agency: BBDO, Cairo
Production Company: ASAP
Talent: Egypt’s top social media influencers
Location: Cairo, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email

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Vodafone | Power to You, Adel Emam

Vodafone | Power to You, Adel Emam

Vodafone | Power to You, Adel Emam

Production Service in Egypt

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‘I first worked with Amin and his team in 2011, on a Vodafone commercial about the ‘power of everyone’, where the real Egyptian people were to believe the commercial was about them and the fake artifice of advertising had to be dispensed with.

For me, the greatest achievement was production tracking down two deaf-mute kids to convey communication in a sign-language scene. There is no agency for this kind of thing. A lot of footwork and communication through church groups led to two kids whose appearance in the commercial was life-changing for them. You need dedicated people to fulfil that kind of need, and the final commercial, an enduring portrait of the Egyptian spirit, was as moving as anything I have put on film.’ Bob Sanders, Director

Client: Vodafone
Title: Power to You, starring Adel Emam
Director: Rob Sanders
DoP: Gyula Pados
Market: Egypt
Agency: JWT
Executive Creative Director: Rich Wakefield
Production Company: ASAP
Producer: Amin El Masri
Location: Cairo, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email

Nothing found.


Al Massa, Hisham Abdel Khalek | Al Jazeera, Part 2

Al Massa, Hisham Abdel Khalek | Al Jazeera, Part 2

Al Massa, Hisham Abdel Khalek | Al Jazeera, Part 2

Production Service in Egypt

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Title: Al Jazeera, Part 2
Director: Sherif Arafa
DoP: Ayman Abul Makarem
Market: Egypt, Middle East, North Africa
Production Company: Al Massa, Hisham Abdel Khalek
Production Service: ASAP
Written by: Mohamed Diab, Khaled Diab, Sherine Diab
Production Designer: Fawzy El Awamry
Editor: Dalia El Nasser
Wardrobe Designer: Nahed Nasrallah
Music Composer: Omar Khairat
Production Service Producer: Amin El Masri
Production Service Senior Production Manager: Essam Saber
Production Service Production Manager: Amr El Masry
Location: Cairo, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email

Nothing found.


Egypt Foods | Rusky

Egypt Foods | Rusky

Egypt Foods | Rusky

Production Service in Egypt

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Client: Egypt Foods
Campaign: Rusky
Director: Nader El Nakoury
DoP: Ahmed Tahoun
Market: Egypt
Agency: Brandworx
Production Company: ASAP
Producer: Amin El Masri
Location: Cairo, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email

Nothing found.


Chevrolet | Mona & Helmy

Chevrolet | Mona & Helmy

Chevrolet | Mona & Helmy

Production Service in Egypt

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Client: Mansour Auto
Title: Chevrolet, Mona & Helmy
Director: Marwan Hamed
DoP: Quim Miquel
Market: Egypt
Agency: FP7
Executive Creative Director: Ehab Hazem
Production Company: ASAP
Producer: Aim El Masri
Location: Cairo & Alexandria, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email

Nothing found.


Vodafone | Power to Family

Vodafone | Power to Family

Vodafone | Power to Family

Production Service in Egypt

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An interesting mix of locations & sets featuring 10 of Egypt’s most prominent celebrities in a very light-hearted music video ad for Vodafone Egypt.

Client: Vodafone
Title: Power to Family
Director: Omar Hilal
DoP: Tony Miller
Market: Egypt
Agency: JWT
Executive Creative Director: Mohammed Hammady
Production Company: ASAP
Producer: Amin El Masri
ACD: Amr Haddad
Location: Cairo & Hurghada, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email

Nothing found.


Etisalat | Film Activation, INTRO

Etisalat | Film Activation, INTRO

Etisalat | Film Activation, INTRO

Production Service in Egypt

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A digital content piece made up of an intro + 3 films, where viewers are asked to choose which genre of film they want. At the end of the Intro, the viewer chooses which ending they want to watch – action, psycho thriller, or Shaaby (local musical genre).

Choose ACTION.
Choose PSYCHO.
Choose SHAABY.

Client: Etisalat Egypt
Campaign: Film Activation, INTRO
Director: Hadi El Bagoury
DoP: Ahmed Beshary
Market: Egypt
Agency: TN Communications, Cairo
Production Company: ASAP
Location: Cairo, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email

Nothing found.


Doritos | Late Night

Doritos | Late Night

Doritos | Late Night

Production Service in Egypt

Contact the team

Client: Doritos
Title: Late Night
Director: Luc Janin
DoP: Patrizio Patrizi
Market: Egypt & GCC
Agency: Impact BBDO
Executive Creative Director: Hussam Moro
Production Company: ASAP
Producer: Amin El Masri
Location: Cairo, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email

Nothing found.