Success isn’t just about where you make your magic; it’s about the conviction to cross borders in pursuit of the extraordinary. From the high-stakes human achievement of the Winter Olympics portrayed in this Airbnb film executed with shoot support from PSN UK and Italy Partners to the rising trans-Atlantic footprint of the Basketball Africa League lensed by our PSN South Africa Partner, the world’s most ambitious projects from sport to screen are thriving through global collaboration.

We invite you to be part of the story unfolding in entertainment with the local film support of our Production Service Network. At a time when more producers are filming abroad than ever, PSN will join film commissioners from around the world in Hollywood this March for AFCI Industry Day at NYA Studios West.  Get your ticket here.

As the industry faces soaring costs and consolidations, this summit provides the room where production decisions begin—connecting you with the reliable support and fiscal incentives needed to take your project across any frontier.

European destinations are the leading film hubs for 2025 production spend on projects over $40 million according to the latest ProdPro Industry Outlook.  Set the trends for 2026 with our global expertise.

Continue reading for my curated selection of recent industry news and insights.

How BAFTA And New Viewing Requirements May Decide Oscars Outcome

“The best way to predict this season’s outcome may not be about statistics alone; it will be about answering the question: How does an industry voter feel about a movie or performance when they are actually watching it? That’s a good outcome in itself.” (Variety)

Adaptations Drive Global Success Of Spain Screen Productions

“In addition to literary quality, success also depends on the transmedia possibilities of intellectual property, audience engagement, and the fan communities generated in digital environments. This trend has consolidated young-adult and romantic novels as major audience drivers for television series, while thrillers and dramas continue to dominate cinema.” (Cineuropa)

Scripted Recovery Fueled by Adaptations in North America

“Shaping content around pre-existing IP helps mitigate some of the risks associated with launching new scripted productions. It also reflects a broader shift in how content is discovered as audiences move towards on-demand viewing. Basing scripted shows on established franchises or literary brands is now a key strategic priority, highlighting how critical IP ownership and content have become for producers.” (C21Media)

Audience-led Worlds Reshape European Content Creation

“The future of European content creation may lie less in fixed formats and more in fluid IP worlds, where platforms, audiences and experiences continuously inform one another.” (Cineuropa)

Drama Vision Producers Panel Identifies ‘Wonderful Things That Work’

“What “works” today is not a single strategy or model, but rather a set of attitudes: trust over fear, collaboration over isolation and conviction over caution. In a fragmented market, these qualities may not guarantee success, but they remain essential conditions for creating work that endures.” (Cineuropa)

Brand Studios On The Rise

“Entertainment is a loyalty program. It’s what makes you keep your Netflix subscription, your Paramount+ subscription, because of the originals that you can only get there. If brands can deliver that kind of quality content, I don’t think audiences would care about who it’s from. They just have to focus on being storytellers, not salespeople.” (Digiday)

In Defense of Execution, Where Ideas Come To Life

“Production is one of the few disciplines able to hold onto the notions of creative ambition and practical reality simultaneously. It identifies risk before it becomes compromise, and it protects intent rather than diluting it. And, when we stop framing production purely in terms of cost, we unlock its real value; making ideas durable enough to earn their place in culture.” (Shots)

A Call To Reclaim The Advertising Narrative

“When we love the work, we care. When we care, we create work that people actually want to spend time with. We move from being an interruption to being an influence. We need to stop asking “what is the cheapest way to reach this person?” and start asking “how can we make them feel something?” (LBB)

Super Bowl Advertisers Put A Happy Face on Celebrified Event

“’The feeling is pretty damn joyful.’ In past Super Bowls, ‘brands have gone with things that felt too heavy, too divisive.’ This year, advertisers ‘swung away’ from moralizing and ‘telling people what to think.’” (Variety)

Hungary Boosts Funding In Bid For Hollywood Confidence

“The increase is designed to absorb the registration backlog triggered by the 2024 surge in Tier-1 projects now targeting Q3 2026 starts. For US studios accustomed to speed, this has become a short-term pain point—but one most are willing to tolerate given the longer-term visibility.”  (Budapest Reporter) Contact PSN Hungary to learn more.

Actors’ Salaries To Qualify For Expanded France Film Incentive

“Expenses such as the salaries of non-European actors and hotel stays will qualify for the 30% rebate (that goes up to 40% for movies with more than €2 million ($2.3 million) spent on French VFX work).” (Variety) Contact PSN France to learn more.

Germany To Double Film Funding On Back Of 8% Reinvestment Obligation

“Platforms choosing to invest 12% or more of their German revenues would be exempt from certain regulatory obligations, including requirements related to producing content in the German language. The measure is designed to incentivise higher levels of investment while offering greater flexibility in how companies meet their commitments.” (Cineuropa). Contact PSN Germany to learn more.

Aronofsky Employs Google DeepMind To Recreat American Revolution

“This project is a glimpse at what thoughtful, creative, artist-led use of AI can look like—not replacing craft, but expanding what’s possible and allowing storytellers to go places they simply couldn’t before.” (TVBEurope)

Tech BTS Microdrama Production

“Vertical content changes everything: framing, pacing, colour workflow, and overall production rhythm. ‘A 9:16 framing demands close-up-driven scenes and stacked blocking for character positioning.'” (TVB Europe)

Fiery Celebration Of Human Creativity Blazes Trail for Winter Olympics

“I hate to bring this back to AI (yawn) but I hope the industry will see the value and importance of keeping real craft in advertising. If we’re trying to excite our audience about the incredible human achievements of the Olympics, let’s make the ads incredible human achievements too!” (LBB)

The Humanity Behind The Brand Battle For Trust

“Deep relevance is what defines ‘premium’. In a world where AI manufactures high-fidelity visuals instantly, craft alone is no longer the differentiator. What matters is human signal. As audiences grow sceptical of synthetic perfection, they seek the judgment, taste, and intent that prove a soul is behind the message. For brands, the goal is to be a human anchor of truth.” (LBB)

Hollywood Slams ByteDance For Blatant Copyright Infringement

“SAG-AFTRA is joining the industry condemnation of ByteDance, the Chinese owner of TikTok, for releasing a new video model that has enabled widespread copyright infringement online. The performers’ union called the Seedance videos — which also include Brad Pitt and Tom Cruise fighting on a rooftop, among many others — “blatant infringement.” (Variety)

UK Industry Diversity Monitoring 2.0

“For the first time, production companies and broadcasters will be able to see a fuller, more nuanced picture of who is working in our industry, across roles, genres, nations and regions, and across linear and streaming. It strengthens accountability, supports better decision-making and helps ensure that talent from all backgrounds can enter, progress and thrive in our industry.” (WorldScreen)

Amazon Aims For Creative Efficiency In Adoption Of AI Processes

“Amazon is publicly embracing AI in response to spiraling production budgets that limit the number of shows and films companies can finance. The technology will fast-track certain processes to make more movies and TV shows more efficiently. Amazon emphasized writers, directors, actors, and character designers will be involved at every stage of production, using AI as a tool to enhance creativity.” (Reuters)

Adopting AI To Fix Hollywood’s Operational Waste – The Daily Production Report Key

“The opportunity isn’t to make the DPR smarter. It’s to make the DPR unnecessary as the primary coordination mechanism for production operations, by decomposing it into its constituent signals and building a continuous intelligence layer that detects patterns at the speed operations actually move.” (Corser)