Orange | Dragon

Orange | Dragon

Orange | Dragon

Production Service in Egypt

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A campaign that broke the mold of Egyptian advertising, this film was a great collaboration between all parties involved – agency, director, production, and post-production companies.

Client: Orange Egypt
Campaign: Dragon
Director: Omar Hilal
DoP: Quim Miguel
Market: Egypt
Agency: BBDO, Cairo
Production Company: ASAP
Talent: Egypt’s top social media influencers
Location: Cairo, Egypt

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Amin El Masri

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Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
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Vodafone | Power to You, Adel Emam

Vodafone | Power to You, Adel Emam

Vodafone | Power to You, Adel Emam

Production Service in Egypt

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‘I first worked with Amin and his team in 2011, on a Vodafone commercial about the ‘power of everyone’, where the real Egyptian people were to believe the commercial was about them and the fake artifice of advertising had to be dispensed with.

For me, the greatest achievement was production tracking down two deaf-mute kids to convey communication in a sign-language scene. There is no agency for this kind of thing. A lot of footwork and communication through church groups led to two kids whose appearance in the commercial was life-changing for them. You need dedicated people to fulfil that kind of need, and the final commercial, an enduring portrait of the Egyptian spirit, was as moving as anything I have put on film.’ Bob Sanders, Director

Client: Vodafone
Title: Power to You, starring Adel Emam
Director: Rob Sanders
DoP: Gyula Pados
Market: Egypt
Agency: JWT
Executive Creative Director: Rich Wakefield
Production Company: ASAP
Producer: Amin El Masri
Location: Cairo, Egypt

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Amin El Masri

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Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
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Al Massa, Hisham Abdel Khalek | Al Jazeera, Part 2

Al Massa, Hisham Abdel Khalek | Al Jazeera, Part 2

Al Massa, Hisham Abdel Khalek | Al Jazeera, Part 2

Production Service in Egypt

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Title: Al Jazeera, Part 2
Director: Sherif Arafa
DoP: Ayman Abul Makarem
Market: Egypt, Middle East, North Africa
Production Company: Al Massa, Hisham Abdel Khalek
Production Service: ASAP
Written by: Mohamed Diab, Khaled Diab, Sherine Diab
Production Designer: Fawzy El Awamry
Editor: Dalia El Nasser
Wardrobe Designer: Nahed Nasrallah
Music Composer: Omar Khairat
Production Service Producer: Amin El Masri
Production Service Senior Production Manager: Essam Saber
Production Service Production Manager: Amr El Masry
Location: Cairo, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email

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Egypt Foods | Rusky

Egypt Foods | Rusky

Egypt Foods | Rusky

Production Service in Egypt

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Client: Egypt Foods
Campaign: Rusky
Director: Nader El Nakoury
DoP: Ahmed Tahoun
Market: Egypt
Agency: Brandworx
Production Company: ASAP
Producer: Amin El Masri
Location: Cairo, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email

Nothing found.


Chevrolet | Mona & Helmy

Chevrolet | Mona & Helmy

Chevrolet | Mona & Helmy

Production Service in Egypt

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Client: Mansour Auto
Title: Chevrolet, Mona & Helmy
Director: Marwan Hamed
DoP: Quim Miquel
Market: Egypt
Agency: FP7
Executive Creative Director: Ehab Hazem
Production Company: ASAP
Producer: Aim El Masri
Location: Cairo & Alexandria, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email

Nothing found.


Vodafone | Power to Family

Vodafone | Power to Family

Vodafone | Power to Family

Production Service in Egypt

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An interesting mix of locations & sets featuring 10 of Egypt’s most prominent celebrities in a very light-hearted music video ad for Vodafone Egypt.

Client: Vodafone
Title: Power to Family
Director: Omar Hilal
DoP: Tony Miller
Market: Egypt
Agency: JWT
Executive Creative Director: Mohammed Hammady
Production Company: ASAP
Producer: Amin El Masri
ACD: Amr Haddad
Location: Cairo & Hurghada, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email

Nothing found.


Etisalat | Film Activation, INTRO

Etisalat | Film Activation, INTRO

Etisalat | Film Activation, INTRO

Production Service in Egypt

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A digital content piece made up of an intro + 3 films, where viewers are asked to choose which genre of film they want. At the end of the Intro, the viewer chooses which ending they want to watch – action, psycho thriller, or Shaaby (local musical genre).

Choose ACTION.
Choose PSYCHO.
Choose SHAABY.

Client: Etisalat Egypt
Campaign: Film Activation, INTRO
Director: Hadi El Bagoury
DoP: Ahmed Beshary
Market: Egypt
Agency: TN Communications, Cairo
Production Company: ASAP
Location: Cairo, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email

Nothing found.


Doritos | Late Night

Doritos | Late Night

Doritos | Late Night

Production Service in Egypt

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Client: Doritos
Title: Late Night
Director: Luc Janin
DoP: Patrizio Patrizi
Market: Egypt & GCC
Agency: Impact BBDO
Executive Creative Director: Hussam Moro
Production Company: ASAP
Producer: Amin El Masri
Location: Cairo, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email

Nothing found.


Pepsi | Strings of Lights, Ramadan

Pepsi | Strings of Lights, Ramadan

Pepsi | Strings of Lights, Ramadan

Production Service in Egypt

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Client: PepsiCo
Title: Strings of Lights, Ramadan
Director: Grady Hall
DoP: Shawn Kim
Market: Egypt
Agency: Impact BBDO
Executive Creative Director: Hussam Moro
Production Company: Partizan, LA
Producer: Amin El Masri
Production Service: ASAP
Location: Cairo, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email

Nothing found.


Etisalat | Launch, Wasalet

Etisalat | Launch, Wasalet

Etisalat | Launch, Wasalet

Production Service in Egypt

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Client: Etisalat
Title: Etisalat is Here
Director: Eric Barbier
DoP: Damien Morisot
Market: Egypt
Agency: Mi7
Executive Creative Director: Tarek Montasser
Creative Director: Andre Segone
Production Company: ASAP
Producer: Amin El Masri
Location: Cario & Alexandria, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email

Nothing found.


United Bros Studios, Walid Sabry | Al Kenz

United Bros Studios, Walid Sabry | Al Kenz

United Bros Studios, Walid Sabry | Al Kenz

Production Service in Egypt

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The film in its final form maintains a complexity of events that span out over three distinct eras (pharaonic; Abbasid, and twentieth century – the forties and the seventies), in an attempt to expose the lives of our predecessors, which retain large similarities to our own lives today, despite the passage of time; thereby, emphasizing that human emotions do not change, that sacrificing emotion for power and authority as an outcome could create civilizations and raise nations, but that the same sacrifice could destroy a People.

Title: Al Kenz
Director: Sherif Arafa
DoP: Ayman Abul Makarem
Market: Egypt, Middle East, North Africa
Production Company: United Bros Studios, Walid Sabry
Production Service: ASAP
Written by: Abdel Rehim Kamal
Production Designer: Onsy Abu Seif
Editor: Dalia El Nasser
Wardrobe Designer: Malak Zu Alfokar
Music Composer: Hisham Nazih
Production Service EP: Amin El Masri
Production Service Senior Production Mgr: Essam Saber
Production Service Production Mgr: Amr El Masry
Location: Cairo, Egypt, Luxor, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email

Nothing found.


Egyptian Tourism Authority | This is Egypt

Egyptian Tourism Authority | This is Egypt

Egyptian Tourism Authority | This is Egypt

Production Service in Egypt

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Ten shooting days with 2 to 4 units at work simultaneously during almost 3 weeks in a cross country tour of Egypt to feature some of the country’s most beautiful locations.

‘True partners, with their flexibility in approaching unforeseen circumstances. By the end of each day, we were always in disbelief that we made it to the end.’ JWT Managing Director Mai Azmy.

Client: Egyptian Tourism Authority
Title: This is Egypt – International
Director: Rob Sanders
DoP: Luke Jacobs/Martyna Knitter
Market: Worldwide
Agency: JWT
Executive Creative Director: Mohammed Hammady
Production Company: ASAP
Producer: Amin El Masri
ACD: Adam Mourad
Location: Cairo, Hurghada, Luxor, Aswan, Kom Ombo, Fayoum, Egypt

More from Egypt

Amin El Masri

Click to Email
Producing one of Egypt’s first Netflix Original productions is the latest in Amin El Masri’s multi-faceted production career spanning 25 years.

[cont.] Having started his career on the agency side back in the early 1990s, Amin quickly moved to production in 1994 and partnered with his current production house at a very young age. Since then, Amin has become one of Egypt’s most recognized producers with a diverse repertoire including all forms of productions; from advertising to sitcoms to scripted tv series to full length feature films.

Villa 7, Abdallah El Kateb St.
Fini Square, Dokki
Cairo, Egypt
Click to Email

Nothing found.